I’m Louisa Errounda, a Creative Director and Visual Artist based in France, working worldwide. I build distinctive visual worlds for artists, brands and magazines across music, fashion, beauty and culture, and I create the images myself, between photography and CGI.

My practice starts with the idea: developing the concept, identity and atmosphere of a project, and bringing together the right talents when it needs a team, before taking it all the way to the final image. My visual language draws from fashion, pop culture and the hyper-stylised aesthetics of the late ’90s and early 2000s, creating images that feel polished, surreal and slightly unreal.